Semi-Permanent Coloration
42 shades of semi-permanent color that care while they transform. No ammonia. A precious Biocosmetic Mix of five natural oils (Argan, Jojoba, Flaxseed, Avocado, Sunflower) delivers shine, coverage, and gentleness in every bottle. Four professional services. One system.
42
Shades
5
Natural Oils
4
Services
1:2
Mix Ratio
The Technology
Two Pigment Systems, One Formula
What makes You|Up² different from ordinary semi-permanent color: it uses both direct and oxidizing pigments in a single formula, controlled by which Energizer you choose.
Direct Pigments
External Layer
Lay on the external layer of the hair fiber, ensuring more intense reflexes. Activated by Energizer 1.8 for tonalization, repigmentation, and gloss services.
Oxidizing Pigments
Inside the Cortex
Penetrate inside the hair stalk, ensuring coverage and long-lasting colors. Activated by Energizer 3 for grey coverage with up to 1–2 levels of lift.
Fully integrated with IT'S COLOR.Same pigments, treated differently. Use IT'S COLOR on regrowths, You|Up² on lengths and tips for uniform reflex without sensitizing.
Maximum Versatility
4 Professional Services
One line, four ways to serve your client. From complete grey coverage to a quick gloss treatment, You|Up² adapts to the service, not the other way around.
42 shades and two Energizer activators. See the full lineup with pricing.
Sign In to OrderTechnical Reference
Grey Coverage Guide
100% grey coverage with Energizer 3. The shade selection adapts to the client's grey percentage: a simple system that delivers perfect results every time.
Desired shade
20–25 min
2 parts desired + 1 part one level darker
20–25 min
One level darker shade
35–40 min
The Shade System
42 Shades
Fully integrated with IT'S COLOR's chart: the same pigments, treated differently. 39 color shades plus 3 specialty tones, each in a 100ml bottle that delivers 3 full applications.
Color Shades
Every shade uses the same molar-balanced pigments as IT'S COLOR, ensuring seamless integration between permanent regrowth coverage and semi-permanent lengths and tips. Mix 1:2 with the appropriate Energizer.
Silver
Special Tone
Counteracts yellowing of grey hair. Reduces yellow-orange reflexes from highlights. Mix with Neutral for porous hair.
Slate
Special Tone
Elegant smoke grey on grey hair, fade resistant. Counteracts warm reflexes on medium-dark levels.
Neutral Gloss
Treatment Shade
No colored pigments, pure Argan Oil treatment. Mix 1:3 with any shade to soften reflexes, or 1:1 to lift 1 level.
100% grey coverage, tonalization, gloss, and repigmentation: one system.
Sign In to OrderThe Activators
Energizer System
Two developers enriched with Scots Pine, Calendula, and Panthenol (Pro-Vitamin B5). The Energizer you choose determines which pigment system activates.
Energizer 1.8
7 VOL · Direct Pigments
Energizer 3
11 VOL · Oxidizing Pigments
Scots Pine
Balmy & decongestant
Calendula
Calming & hydrating
Panthenol
Pro-Vitamin B5, nourishing & emollient
Energizer 1.8 and 3 enriched with Scots Pine, Calendula, and Panthenol.
Sign In to OrderThe Biocosmetic Mix
Five Precious Oils
A beautifying blend of natural oils giving protection, softness, silkiness, light, and brilliance to the hair. Every You|Up² shade is enriched with this Biocosmetic Mix.
Argan Oil
Protection & ShineRich in Vitamin E, Omega 3 and Omega 6. Anti-age action, protects color from UV fading, closes cuticles, stabilizes color, glorifies brilliance.
Jojoba Oil
Lipo-ProtectionRich in Vitamins A, B1, B2, E and myristic acid, similar to natural sebum. Prevents dryness while delivering shine and protection.
Flaxseed Oil
ElasticityRebuilds the hydrolipidic layer with two fatty acids: Linolenic acid for hydration, Alpha-Linolenic acid for elasticity and resistance.
Avocado Oil
Nourishment & RepairRich in iron, potassium, magnesium, phosphorus, copper, Vitamins A-E, and Lecithin. Restructuring and stimulating since ancient Egypt.
Sunflower Oil
SoftnessRich in Vitamin B6 and Vitamin E. Ensures softness and lightness to the hair, reducing dryness without weight.
More Shine on Natural Hair
Biocosmetic Mix enhances natural luminosity
More Brilliance on Colored Hair
vs. traditional semi-permanent without Argan Oil
The Artègo Color System
IT'S COLOR + YOU|UP²
The integrated system that lets you meet coverage expectations while keeping lengths and tips healthy. Same pigments, different treatment: permanent on regrowths, semi-permanent everywhere else.
IT'S COLOR on Natural Regrowths
Permanent oxidizing color for full grey coverage at the root
YOU|UP² on Lengths & Tips
Semi-permanent for uniform reflex without sensitizing previously colored hair
For Salons
For Clients
Formulated Without
Maximum Lift, Minimum Cost
Compare Your Color Costs
Enter what you're paying now and we'll show you the potential savings.
42 Shades. Zero Ammonia. Infinite Possibilities.
Sign in to browse the full You|Up² shade catalog, Energizer activators, and professional pricing.