Phyto Color Creativity
Direct color with up to 99% natural ingredients. No developer. No ammonia. pH 5.5. 5–20 minutes. 8 Intense Pigments, 11 Essential shades, 4 Fashion pastels, and +Magic Bianco, the Color Multiplier that turns every shade into infinite possibilities.
8
Intense Pigments
11
Essential Shades
4
Fashion Pastels
6
Creative Services
Why It's Magic
Color Without Rules
Your Magic is direct action: pigments deposit on the hair surface and cuticle without altering hair structure or natural melanins. No lifting, no damage, no developer. Just pure color expression.
Tone on Tone
Enrich natural or colored hair with reflexes and depth. The gentlest way to add dimension.
Grey Camouflage
Softens and blends first grey hairs. A camouflage, not a full coverage. Natural and forgiving.
Color Correction
Neutralize unwanted reflexes. Blue kills orange, Violet kills yellow, Green kills red. Precision control.
Creative Expression
Pastels, vivids, custom blends. Mix any pigment with any shade. Your imagination, your rules.
Post-Service Toning
Perfect after bleaching or highlights. 5–20 minutes at the bowl for polished, finished results.
Care + Color
Mix with shampoo, conditioner, or mask. Every wash becomes a color-depositing treatment.
Ultra Concentrated
8 Intense Pigments
Pure, concentrated color. Use unmixed for bold vivids, or add to any formula: permanent color, gloss, shampoo, conditioner, mask, or +Magic Bianco. The building blocks of creativity.
Intense Pigments Mix With
8 Intense Pigments that mix with everything. Order the full collection.
Sign In to OrderTone on Tone
11 Essential Direct Colors
Technical gel colors spanning Grey Brown to Sand Platinum. The professional core of Your Magic: calibrated pigments with keratin affinity for uniform results even on pre-bleached hair. Tap any shade for colorist tips.
11 Essential shades from Grey Brown to Sand Platinum. See pro pricing.
Sign In to OrderPastel & Trendy
4 Fashion Direct Colors
The trend shades. Soft pastels designed for pre-lightened hair. Mix with +Magic Bianco for softer results, or with Intense Pigments for deeper expression.
The Key to Everything
+Magic Bianco
The Color Multiplier. Not a shade, but a tool. Mix with any Your Magic product to dilute intensity, create pastels, balance porosity, and turn gel to cream.
Mixing Ratios
1:1
Half intensity
1:5
Soft pastel
1:10
Whisper pastel
1:20
Barely there
Fashion pastels, +Magic Bianco, and the full Your Magic system.
Sign In to OrderMaximum Versatility
6 Creative Services
Your Magic isn't just a color line. It's a system that plugs into everything your salon already uses. Mix into color, gloss, shampoo, masks, or use standalone.
Color Boost
1–30g per 100g Color + Developer
Mix Intense Pigments with permanent oxidizing color
Amplifies reflexes within your permanent color services
Color Glow
1–50g per 100g Color + Oxymilk
Mix Intense Pigments with Beauty Fusion Gloss
Luminous reflexes within your gloss services
Color Foam
1:10 ratio
Mix Intense Pigments with shampoo
Quick color refresh at the shampoo bowl
Nutri Color
1–4g per 10g product
Mix Intense Pigments with mask or conditioner
Color-depositing treatment: care + color in one step
Rainbow Light
1:1 to 1:20 for pastels
Mix Intense Pigments with +Magic Bianco
Infinite pastel palette from bold to barely-there
Endless Shades
Freestyle
Mix any pigment with any shade or +Magic Bianco
Your imagination is the only limit
Phyto-Technology
The Care Inside the Color
Organic Zemea®
Maize derivativeEmollient, soothing, grants softness and combability
Beautyquat RC
Rice derivativeProtecting, replumping, illuminating
Guar Seed Extract
Natural thickenerConditioning with a highly filming effect
Coconut Surfactant
Coconut derivedHelps spread color uniformly throughout the hair
Fragrance: Pivoine Rouge, a lively bouquet of mixed fruit, flowers, and mosses
Color in Action
The Your Magic Look
Free From
The Colorist's Playground Awaits
Sign in to browse the full Your Magic collection: Intense Pigments, Essential shades, Fashion pastels, and +Magic Bianco, all with professional pricing.